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Case Study - Hoover's Hatchery

Hoover's Hatchery


Hoover's Hatchery had a website that provided information to customers about all their products but provided no on-line E-Commerce system. Hoover's wanted to be able to sell their products on-line and accept on-line payment. They also wanted to provide their catalog in an electronic form and allow customers to request a physical copy.


A shopping cart system was installed and configured to meet Hoover's needs. Baby chicks are outside the norm of a typical product sold on-line so a lot of customization was needed.

Some of the solutions to the custom needs required adjusting the base programming of the shopping cart. Other modifications could be done with free or purchased modules for the shopping cart.

To accept the payments on-line, an account was set up along with a merchant account through First Data that we referred and an SSL certificate. This new method of being able to instantly accept credit cards on-line or take phone orders and use a virtual terminal. They estimated that this new method alone would not only save time but thousands of dollars a year.

Finally, a form was custom programmed to allow customers to request a product catalog. Customers are asked to fill out their contact information and then can either request an electronic copy or a physical copy. This way Hoover's knows who everyone viewing their catalog is.

As Hoover's moves forward, they are also looking to make use of a custom Facebook Fanpage that we designed and installed for them to get more followers on Facebook. With our Facebook marketing package (as seen on Hoover's will use their page to keep customers up to date with the latest poultry news and special sales. This will be complimented with a Constant Contact E-mail list by signing up through WebWise Websites Inc. to get special pricing.

Business Profile


Rudd, Iowa


Baby chicks, other fowl and hatchery equipment.


Over 1 million chicks per year!


Contact Information

Phone: (800) 247-7014

205 Chickasaw St
Rudd, IA 50471

E-mail: Please fill out form on contact page